Examples of my work
The Marlow Language Centre »
The Marlow Language Centre offers tuition in English for foreign students, and a wide range of foreign languages for English students – for adults and children, for private students and for business and corporate clients. One of the challenges was: how to create a user journey that took each person to the information she or he wanted without getting caught up in irrelevant details. For example, a foreign businessman looking to come to England for a four-week immersion course; parents wanting private tutors to help their children pass school exams; second-home-owners wanting to learn the local language. How do you cater for all these different types of prospective clients and speedily guide them to the specific information they need?
I worked with Marlow Language Centre to review the site’s information architecture and prioritise user types, and then rebuilt the site with simplified navigation and new labels and page names, rewriting some of the key content. We incorporated video content produced by Oxford-based Raw Pictures. And we developed three different contact forms in conjuction with Metrici, to help generate qualified leads. The result: a significant increase in enquiries and conversions.
Jo Minns Consulting »
Here’s an example of a small website for a small business: Jo Minns operates a consultancy business aimed at three client types: clients for executive coaching, HR consulting, and interim HR management. We worked together on the content and came up with a brief message for each of the three client types, emphasising Jo’s relevant experience to each of them.
Proprius Consulting »
“John is a lifesaver! He was able to efficiently unscramble my mind and create some powerful copy that reflected the style of how I interact with my clients, but also giving it clarity in terms of my proposition as an organisation and also me as an individual. I look forward to working with him on other projects.”
– Paul Raben-Smith, Proprius Consulting
Paul develops leaders and coaches individuals across the telecoms, hospitality, professional services and luxury retail sectors. It can be surprisingly difficult for those dedicated to helping other people discover their hidden potential, to articulate their own hidden potential – as Paul was finding. That’s where I was able to help – by taking an outsider’s viewpoint and applying a rigorous question-and-answer system to structure and clarify the message.
Chancery Business Services »
This is a small website which I built in WordPress to give a new look and feel to an older website. I based it on content provided by the client, giving it a light copy-edit as part of the service.
Oxford Christadelphians »
The main purpose of the Oxford Christadelphian Church’s website is to inform and welcome local people who might want to attend services. It also offers further reading on religious matters – with links to helpful sources – for those who are seeking this kind of information.