Who is your website for? What do you want these people to be able to do as a result of reading your web content? How will you know if it’s working? These questions need to be asked, and answered – before you start creating content.
If you don’t already know the answers to these questions, then probably the first thing you need to do is to come up with a clear statement of purpose. We can help you with this. We’ll ask you some questions and then work with you to write up a set of proposed audience and purpose and messaging guidelines along with any editorial style rules and a statement of “what success looks like”, i.e. some metrics that will tell you whether it’s working. Everything else follows from a clear statement of purpose.
Free download – content strategy questionnaire
We’re offering a multi-purpose questionnaire, which should help you get started on your content strategy. You can use it whether you’re a company, a sole trader, a club or society, a charity, or any kind of organisation that might use a website. Whether you already have a website or whether you’re planning to launch one.
This questionnaire was originally designed for use by clients who’ve decided to embark on a project with us, but we’re happy to share it with you. Feel free to use it to generate some ideas. And if you choose to come back to us to ask us to quote you for your requirements, so much the better.