Quality management was my main job for some years. That was about encouraging people to get things “right first time”. Now I focus on “write second time”, if you’ll excuse the attempt at a play on words.
Your website is like a tomato plant.
Have you tried growing tomatoes? It’s not difficult, if you take a little bit of trouble.
Web forms are a great tool for encouraging your website visitors to engage with your organisation. You can use web forms for information requests, booking of appointments, online purchases, feedback and surveys, recruitment – pretty much whatever you need.
Web forms can also be a frighteningly efficient way of making people so thoroughly cheesed off that they lose the will to do business with you.
Here are fourteen ways to irritate the heck out of your customers – web form features that you might want to consider avoiding.
Don’t hassle me. Just let me read the menu.
If I’m thinking of going in to a restaurant for a meal, I want to be able to look at the menu in peace first and then make up my mind. Is it just me? How about you?
You can maximise the effectiveness of your web content by taking care of four factors: reader focus, online presentation, writing style, and the mechanics of grammar and spelling.
Digital content needs to be strong in all these areas. How does yours measure up?