Editing and proofreading of web content »
Studies have shown that people are put off from making purchase decisions from companies whose websites have grammar or spelling mistakes. An editorial review eliminates errors and inconsistencies, improves the credibility of your content, and brings further benefits too.
We can work from a live website or with Word documents, or even use your CMS (content management system) to make direct edits if you’re happy for us to do so and if this is the most efficient way.
We can usually give you a firm quote or accurate estimate based on the word count, the format, and the quality of your content.
EDITING SERVICES
Rewriting content to make it web friendly »
If you’ve got offline content – such as brochures, presentations, Word documents – that needs to be adapted to make it suitable for use in your website, we can rework it into a web-optimised form.
Or if you have a live website and parts of it have been copied and pasted from print-optimised material which doesn’t work very well on screen – we can help you repurpose it to make it more web friendly.
REWRITING SERVICES
Creative writing »
Having trouble kicking off the content for your website? Has your content production stalled?
If you don’t yet have any content or are unsure where to begin, we can help you define your needs and then plan, research as needed, and work with you to create the content you need.
CREATIVE WRITING
International English proofreading »
EDC (the English Digital Content Consultancy) is an editing and advisory service for organisations that use the English language in their websites – particularly where English is a second language for the writers or readers or both.
Working directly with website owners or with digital agencies, John Clifford offers a comprehensive editing, correcting, and writing-for-the web service. The service is especially geared to supporting organisations that use English for international communication, where content may be written by or read by people using English as a second language.
ENGLISH DIGITAL CONSULTANCY
Content support for digital agencies »
Experienced freelancer available to work with your project team to get clients’ content ready for CMS input – proofreading, editing, correcting, revising, formatting, adapting, sense-checking.
If your agency builds websites or apps using content supplied by clients, you may be familiar with a number of pitfalls: new content not sense-checked, proofed or copy-edited…
CONTENT SUPPORT
Quality assurance (QA), user acceptance testing »
Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.
If your website has any quality issues that might be creating barriers for your customers, we can identify what’s wrong and figure out how to fix it for you or give clear instructions to your developers.
QUALITY ASSURANCE
Content strategy »
Who is your website for? What do you want these people to be able to do as a result of reading your web content? How will you know if it’s working? These questions need to be asked, and answered – before you start creating content.
If you don’t already know the answers to these questions, then probably the first thing you need to do is to come up with a clear statement of purpose. We can help you with this.
CONTENT STRATEGY
Content audit »
Commission an expert-led audit of your website to show you where it’s performing well, identify areas for improvement, and put you back in control.
Over time the content of a website tends to become outdated and stale, even inaccurate. That’s where a content audit comes in useful: it can show you what’s working well and what’s not working so well. It can give you a prioritised fix list so that you can be sure of getting value out of your website.
CONTENT AUDIT
Editorial style guide »
An editorial style guide is a good starting point for any work on your web content, be it writing, editing, correcting, or reviewing. If you don’t already have an editorial style guide we can help you create one as a standalone exercise or as part of another piece of work.
An editorial style guide brings consistency and thus credibility to your content. It also makes the editor’s job objective rather than subjective.
EDITORIAL STYLE GUIDE
Contract website management »
John Clifford helps SMEs (small-to-medium-size enterprises) that need the input of a digital communications manager or website manager but can’t justify a full-time person in the role.
Benefit from outside insight and a clearer focus than you can achieve by using only in-house staff who have other priorities.
CONTRACT WEBSITE MANAGEMENT
Accessibility testing »
Web accessibility refers to the practice of making websites available to all potential users, with particular attention to people with special needs. It’s a legal requirement and it makes good business sense, to make your content available to all the people who might want it.
Using a combination of human user testing and automation, we can help you check whether your website is legal and compliant or explain what might need to be done differently.
ACCESSIBILITY TESTING
SEO (search engine optimisation) »
Search engine optimisation (SEO), or natural search optimisation, is the practice of making websites or web pages easy for people to find through public search engines – Google and others. It’s the process of improving the visibility of a website or a web page in search engines via the natural or unpaid (organic or algorithmic) search results.
SEO is about the quality of good, matching search results rather than the sheer number of visitors who stumble upon your website. SEO is a good thing if it drives the right people to your web content for the right reasons at the right time and helps them do what they came for while at the same time profitably serving your business objectives.
ON-PAGE SEO
Translation and localisation »
If you’ve got, or are planning, a website in two or more languages, there’s generally more to it than simply translating the text. There are lots of things to think about: for a start, does the source text contain culture-specific elements or parts that have different levels of relevance for different target readers?
Working with a network of experienced translators, we can help you to define your localisation requirements and make sure they’re met.
TRANSLATION AND LOCALISATION
Pair writing »
Writing content always takes longer than you thought it would. It can be a painfully slow process.
One increasingly popular way to speed up the process, is to get people writing in pairs. The pair could be two colleagues, say a subject matter expert and a content owner working together. Or it could indeed be one person from within the company and one from outside. That’s where we can help you.
PAIR WRITING
Content-first websites »
If you don’t have a website or if your website is out of date and you want to start afresh, why not consider the Web Content Works WordPress website offering? We can guide you through the whole process from concept to launch and beyond.
We recommend what we call the content-first approach. As the term suggests, this means that you start by creating your content, and then design and build a website around your content.
WEBSITE DEVELOPMENT